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How subliminal messages affect society?

How subliminal messages affect society? This is my issue so far. Thinking of relating it to phycology and how subliminal messages affect the way humans perceive things and to the arts and how subliminal messages affect how we view art. Not sure what else im doing. Any suggestions???

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The best thing to do is not necessarily look at Areas of Knowledge but at WAYS of knowing for this one ;) How do we receive knowledge if it's subliminal?

It's also a good idea with TOK presentations to base it around a series of real examples which you can analyse.

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