MohdMTN Posted January 25, 2015 Report Share Posted January 25, 2015 (edited) Can someone tell me if the use of a SWOT Analysis and a Boston Consultancy Matrix are enough? Or, Should I add a PEST Analysis too? Edited January 25, 2015 by MohdMTN Reply Link to post Share on other sites More sharing options...
bluedino Posted January 29, 2015 Report Share Posted January 29, 2015 It's not about the number of business theories/tools you use, but rather, how well you use the tool, and how relevant it is for the topic you're analysing. SWOT and the BCG matrix could be enough if you're using them properly and they really help with your topic. However, if you're just using them for the sake of using them, and the analysis doesn't actually help answer your research question, then it's not enough. Be especially careful of the SWOT analysis - past IA marker comments always reflect that many students don't use it properly or include it for no real reason. Having said all this, to answer your question more as well - isn't PEST pretty much incorporated into a SWOT analysis already, through the opportunities and threats section? Just my thoughts, hope this helps! Good luck Reply Link to post Share on other sites More sharing options...
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