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IB BM IA HL Quantitative and Qualitative Tools


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Well I don't know if it's compulsory but it is recommended that you add both quantitative and qualitative tools to your IA to reach a well analyzed conclusion. Increases accuracy of your research, especially since you're in HL they require you to investigate and analyze thoroughly before reaching a decision.

 

About your IA, can you tell us what you're specifically doing in marketing? Developing a new marketing strategy, or something like that? Either way, there are a number of quantitative tools you can use such as Sales Forecasting, Decision Tree, Investment Appraisal. However make sure it is appropriate and related to your IA. 

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