Harsh Agnihotri Posted December 28, 2015 Report Share Posted December 28, 2015 Is it compulsory to add both Quantitative and Qualitative tools in HL BM IA P.S - My internal assessment is based on marketing, and are there any viable Quantitative tools which i can use in my IA Reply Link to post Share on other sites More sharing options...
Lara Posted January 3, 2016 Report Share Posted January 3, 2016 Well I don't know if it's compulsory but it is recommended that you add both quantitative and qualitative tools to your IA to reach a well analyzed conclusion. Increases accuracy of your research, especially since you're in HL they require you to investigate and analyze thoroughly before reaching a decision. About your IA, can you tell us what you're specifically doing in marketing? Developing a new marketing strategy, or something like that? Either way, there are a number of quantitative tools you can use such as Sales Forecasting, Decision Tree, Investment Appraisal. However make sure it is appropriate and related to your IA. Reply Link to post Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.