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I.tothe.B

Need advise on my research question.

Hey everyone!

I'm doing my EE on Business and Management and I really need advise on my research question.I'm concentrating on Starbucks's ethical issues.So my research question is "Can Starbucks's be seen as an ethical company,when its drinks contain high calorie and sugar content?"

 

Please give me advise how to improve it.

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Starbucks*

 

And how is this a topic for B&M EE? It focuses more on ethics and the contents of the drinks. It could be a question for TOK, but for B&M EE? I don't think so.

 

You can focus more on the shares, or the marketing strategies (their efficiency, etc). You can analyse whether they should open up a new store in some area or not, you can look at data for one store and analyse whether it should continue or close down. You can even write about 'should starbucks introduce so and so flavour of coffee to improve its sales'. Something like that. Just make it business-related. You can PM me if you have any other doubts. :)

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