iblearner1233 Posted August 14, 2016 Report Share Posted August 14, 2016 With reference to one or two organization that you have studied, discuss how marketing strategies may differ in two cultures you are familiar with? Need help with how to answer Reply Link to post Share on other sites More sharing options...
James Harkness Posted August 14, 2016 Report Share Posted August 14, 2016 So you'd need to discuss how an organisation uses different elements in one region/culture compared to another. The most straight forward example for this is usually comparing Western Cultures to Asian cultures. For example; you could compare how in the Apple's use of Price, Promotion, Place and Product differs between the cultural needs and desires of customers in the USA and India. 1 Reply Link to post Share on other sites More sharing options...
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