? Define Marketing Objectives. Marketing objectives goals that the business tries to achieve through marketing. In the case of Reach their objectives are to expand regionally and to increase their consumer base through the sale of PECS cards and the provision of affordable therapy services. Other objectives include to increase market share, revenue and competitiveness. ? Describe potential pricing strategies that Reach Out could use to break into the PECs cards market? (4) Penetration Pricing, Psychological Pricing, Loss leader, Discounts and sales: Penetration Pricing: It is a useful pricing strategy; Reach Out could use in order to gain a foothold in the PECs Cards market. Penetration Pricing puts the price of a product at a low level in order to encourage consumer to pay. Low priced PECs Cards will encourage Autism hit families to buy them. Discounts and Sales: It is also a valuable pricing strategy that can be used by an enterprise. Discounts and Sales often mean a reduction in the standard price for particular groups of consumer. Reach Out can extend the Discounts and Sales strategy to include all possible consumers in its target market. This will also aid families with Autism in buying PECs Cards. ? Examine the advantages and disadvantages of firms like Reach Out to operate as a single brand in their market? Advantages: Messages can be communicated more easily and accurately to Reach Out’s consumers in its target market. This can help establish the firm’s brand image and the goodwill it requires from potential customers to expand. Therefore, this can have the effect of raising sales in the future. A single brand might also have the effect of increasing the brand’s quality image. This can give the impression of a more prestigious charity organization amongst its customers. This can augment/increase the levels of donations given to Reach Out. Single, unified brands also allow Reach Out to better differentiate its services from other charitable organization and gives it a unique selling point that which would increase sales.