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Any thoughts on LadyA? Any important or interesting points that anybody came across? It would be great to share ideas and prepare together! I think its really important to know the costs and benefits of each of the three options in the end as I have a feeling they are bound to ask something regarding that. We can create a SWOT analysis for each of the options. The main strengths would be her previous experience and existing brand loyalty. Weaknesses: Tough competition from other younger or more experienced singers. Any more ideas?