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IA help on analysis.

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So basically my research question is "Should company A use television advertising to increase brand awareness amongst Bulgarian consumers?"

For the analysis I am doing a SWOT analysis.

The thing is, I'm a bit stuck on strengths and threats.

So far for strengths I only have : larger market being targeted

And for threats I have : main competitor of the company may be able to spend more money on advertisements and hence buy the time slots when people watch television most (company A may not be able to spend same amount of money)

Any suggestions? :yes:

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Your only strength is a bit more of an opportunity.

For strengths, I can think of: 1. Able to produce more to meet increased demand. 2. Superior product compared to competitors?

Threats: 1. Bad marketing may lead to negative consumer opinions 2. Exponentially large demand for the product (as a result of marketing) may lead to shortage in supply

Those are a couple of pointers to set you off in the right direction, you are going to have to come up with them by yourself since this is your own IA.

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