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Case Study 2011

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HELLO -_-

the case study for 2011 is out. it's called Reach Out.

I don't know if we can or can't, sooo....... can we discuss it in forums??

if yes, i'll be posting questions that might come in the exams. and hoping other people will help too :P

thank you!!

Edited by breenada3as

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HELLO -_-

the case study for 2011 is out. it's called Reach Out.

I don't know if we can or can't, sooo....... can we discuss it in forums??

if yes, i'll be posting questions that might come in the exams. and hoping other people will help too :P

thank you!!

Yes you can discuss it here, just like the Case Study 2010 :D

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These are a list of questions that I've come up with (I am not a teacher nor do I work for the IBO nor have these been lifted from somewhere). There are no answers to these. Feel free to come up with answers and post them if you like. Once again, these are just guiding questions and have no bearing on what potential questions may be on Paper 1.

  1. Prepare a STEEPLE analysis.
  2. Prepare a SWOT analysis
  3. Define business plan.
  4. What is a budget?
  5. What are final accounts?
  6. What are some sources of finance?
  7. What are short term loans? How do they differ from long term loans. Provide examples.
  8. What are directors in a firm?
  9. What is a firm? What are the different types of firms?
  10. What is limited liability? How does it differ from unlimited liability? Which is better to have?
  11. What is performance related pay (PRP)?
  12. What is a mission statement? What is the mission statement for "Reach Out"?
  13. How can social media help firms? Use concepts of marketing, public relations, advertising, branding etc.
  14. Define Unique Selling Point (USP). What is the USP for the PECS card?
  15. Define the concepts of revenue, costs and profit.
  16. What is a break-even point?
  17. What are Public Relations? How do they help a firm? Is PR beneficial?
  18. Define goodwill.
  19. Explain the difference between formal and informal communication.
  20. What is a profit and loss account? How does it diagnose a company's financial health?
  21. How might firms resolve disputes within a firm?
  22. Evaluate the three revenue generating options. Which is the most beneficial to the company?
  23. What is branding? How is it used to identify a company's corporate identity?
  24. What is corporate social responsibility?
  25. What is sponsorship?
  26. How might N-Pharma's corporate social responsibility benefit Reach Out?
  27. What is an economic recession? What follows an economic recession in the business life cycle?
  28. Using the cash flow statement, create a profit and loss account.
  29. At the end of August, after subtracting start-up costs, is the company making a surplus or a deficit?
  30. Is the business model sustainable?
  31. What is a laissez-fair management style? Differentiate it from the other management styles?
  32. If you were the business's owner, what would you do to expand the business? Which option would you choose? Explain.
  33. Which company should Reach Out use to make the PECS cards?
  34. Should the business fire Andrew Grandin?
  35. Was it ethical to hire Andrew? Was it ethical to capitalize on his disability? Will it be ethical to fire Andrew?

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Hey! My mock exam is on the 9th, and I don't understand the fishbone diagram...

If anyone can explain it to me, and how it's used, I'd really appreciate it :P

Also, as for the possible questions that may come up:

1. What are the advantages and disadvantages to Reach Out for remaining a charity?

2. Identify any communication barriers between staff in Reach Out

3. Suggest what type of pricing method Reach Out should use if the PECS cards were produced

4. How can Reach Out appeal to a wider audience?

5. What are the advantages and disadvantages of Family Branding to Reach Out?

6. Identify and Explain 2 other organisational planning tools that Reach Out could have utilised.

These are questions that I scribbled down on my copy, and are the only ones that are coherent, so I hope they're useful! :(

Thaanks x

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these are the questions, i came up with for the parts before - RAISING REVENUE

1- What is the difference between the public and private sector?

2- What is a public private partnership?

3- What is a prospectus?

4- What is self employed?

5- What is a charity?

6- What is the difference between a charity and a business operating in the private sector?

7- Is a short term loan considered to be a suitable form of finance in this case?

8- Examine the advantages of setting ethical objectives. (6 marks)

9- What are the Final accounts?

10- Define mission statement?

11- Define vision statement?

12- Define Unique Selling Point “USP”

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hi there :blum: do you know if IBO use the same case study for may and november?

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hi there XD do you know if IBO use the same case study for may and november?

Yes it is the same one! It says for use in May and November 2011 :)

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hello guys

may i know the financially based questions which could be asked.

thanking you

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hey guys does anyone have access to the toolkit for the case study? i need it.

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Probably most likely gonna ask to evaluate the 3 options given and choose the best one and why. Personally, I think Laura is retarded for going on vacation during problems, hiring an autistic guy and then disagreeing with Neil for option 3 (which imo is the best one). Her reasons are invalid as she says she doesn't want to associate with a company who are simply doing it for CSR as it's unethical, yet she hired Andrew for those same reasons. Neil should take over and fire her. it's unethical to use people has PR...

Physics HL

Chemistry HL

Business and Management HL

Mathematics SL

English A1 SL

French Ab initio SL

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Probably most likely gonna ask to evaluate the 3 options given and choose the best one and why. Personally, I think Laura is retarded for going on vacation during problems, hiring an autistic guy and then disagreeing with Neil for option 3 (which imo is the best one). Her reasons are invalid as she says she doesn't want to associate with a company who are simply doing it for CSR as it's unethical, yet she hired Andrew for those same reasons. Neil should take over and fire her. it's unethical to use people has PR...

haha, glad I found someone with the same opinion. All the kids in my class think so too. Personally, I think Laura is being a hypocrite when she "dislikes" the third option and being connected with a CSR activity, but honestly isn't she doing something similar by hiring Andrew? And she shouldn't have any problem with Option #3 if it doesn't pose any serious problems, especially since the extra free money should help a lot in their mission for subsidized PECS cards.

On that note, maybe some questions about mission statement and vision statement might come up.

Edited by chobap
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Hey! My mock exam is on the 9th, and I don't understand the fishbone diagram...

If anyone can explain it to me, and how it's used, I'd really appreciate it :)

Also, as for the possible questions that may come up:

1. What are the advantages and disadvantages to Reach Out for remaining a charity?

2. Identify any communication barriers between staff in Reach Out

3. Suggest what type of pricing method Reach Out should use if the PECS cards were produced

4. How can Reach Out appeal to a wider audience?

5. What are the advantages and disadvantages of Family Branding to Reach Out?

6. Identify and Explain 2 other organisational planning tools that Reach Out could have utilised.

These are questions that I scribbled down on my copy, and are the only ones that are coherent, so I hope they're useful! :yes:

Thaanks x

Hey !

So did you have mocks in Business and how did it go?

What questions did you get?

Kind regards,

Dee-Wan

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Has anyone else noticed how Option 1 doesn't mke sense?

It says that Neil is considering raising the prices from $25 to $30. Neil believes that this would help increase motivation of the students, while doubling the revenue for Reach Out. HOW??

If the revenue for Reach Out doubles, it means that they are taking $10, and therefore the students still get paid $20. This will not increase their motivation because they are still getiing the same amount of pay.

There is likely to be a question on this "mistake".

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Has anyone else noticed how Option 1 doesn't mke sense?

It says that Neil is considering raising the prices from $25 to $30. Neil believes that this would help increase motivation of the students, while doubling the revenue for Reach Out. HOW??

If the revenue for Reach Out doubles, it means that they are taking $10, and therefore the students still get paid $20. This will not increase their motivation because they are still getiing the same amount of pay.

There is likely to be a question on this "mistake".

RIGHT!!! i've been trying to figure it out :)

i think it was written on purpose to show how Neil's option 1 isn't the right one. and how he analyzed the situation wrongly.

you can add that to your answer if they asked you to compare which is the better option

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I particularly enjoyed the inclusion of Andrew's fascination with trampolines. Necessary detail.

Aside from that I'm not sure if anyone's mentioned it yet but isn't it kind of unethical/incorrect to label a business a charity when Neil receives commission?? Seems odd.

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Can we all share the answers for the questions which come up in this thread. This would help everyone and would make their task easier.

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hello people

my exams are coming near XD

I really need help in financial analysis especially for this case study..!!!

Can someone let me know regarding the same...

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Hey guys

Someone please help me..!!

I am very tensed about my paper..

Especially I really need a 7 in BM...

Someone please guide me..

Sorry for the trouble!

Thank you :S

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? Define Marketing Objectives.

Marketing objectives goals that the business tries to achieve through marketing. In the case of Reach their objectives are to expand regionally and to increase their consumer base through the sale of PECS cards and the provision of affordable therapy services. Other objectives include to increase market share, revenue and competitiveness.

? Describe potential pricing strategies that Reach Out could use to break into the PECs cards market? (4)

Penetration Pricing, Psychological Pricing, Loss leader, Discounts and sales:

Penetration Pricing: It is a useful pricing strategy; Reach Out could use in order to gain a foothold in the PECs Cards market. Penetration Pricing puts the price of a product at a low level in order to encourage consumer to pay. Low priced PECs Cards will encourage Autism hit families to buy them.

Discounts and Sales: It is also a valuable pricing strategy that can be used by an enterprise. Discounts and Sales often mean a reduction in the standard price for particular groups of consumer. Reach Out can extend the Discounts and Sales strategy to include all possible consumers in its target market. This will also aid families with Autism in buying PECs Cards.

? Examine the advantages and disadvantages of firms like Reach Out to operate as a single brand in their market?

Advantages:

Messages can be communicated more easily and accurately to Reach Out’s consumers in its target market. This can help establish the firm’s brand image and the goodwill it requires from potential customers to expand. Therefore, this can have the effect of raising sales in the future.

A single brand might also have the effect of increasing the brand’s quality image. This can give the impression of a more prestigious charity organization amongst its customers. This can augment/increase the levels of donations given to Reach Out.

Single, unified brands also allow Reach Out to better differentiate its services from other charitable organization and gives it a unique selling point that which would increase sales.

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hello people

my exams are coming near :lol:

I really need help in financial analysis especially for this case study..!!!

Can someone let me know regarding the same...

It's hard to know because if you look at past paper ones the IBO can basically just include whatever random financial information in the exam questions and ask you to work with that in any way they like, so you really need to be open minded about what will appear on the final. My guess is it will probably involve something to do with the PECs cards; which is an issue that is very important to the business but left unresolved in the CS.

My mock is tomorrow so I'll let you know the nature of the questions.

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Hey thanx a ton..!

How was your paper..!?

What were the non-financial questions too..??

Could you please guide me for the same!! :D

I really need guidance for the financial notes "sources of finance"

For this case!

I always score good marks in non_financial question!

But the ration analysis and the PnL sheet

I just screw it up :) :'(

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I just gave my mocks and I can tell you that non-financial questions could include analyzing Neil's options or advantages and disadvantages of flexible

working patterns. While financial questions can include calculating the Pay-back period, ARR and the Net present Value (basically Investment appraisal)

for Machines brought from Company A and Company B for manufacturing PECS cards. They'll give all the necessary data, the calculations are pretty simple. :blum:

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my mock paper 2 was the May 2010 paper 2!! the only paper i revised to hep my studies.!! wow am i happy! hopefully i get a 7!

paper 1 financial question included a cashflow for the years after august, PBP - ARR - investment appraisal.

i was also asked to do a decision tree for the three machines.

evaluate both options 1 and 3,

comment on laura's leadership style.

9 mark question on Andrews affect on the business.

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