DDuino Posted June 11, 2011 Report Share Posted June 11, 2011 i have approached a company that is launching a new product range...they told me they are stuck in the promotion...dont know what would be better..i therefore thought to researchwhat is the most cost effective promotional mix for company's new product range?what do you think of that...is it a good research question?how would you change it to make it more forward looking..? Reply Link to post Share on other sites More sharing options...
Ezeh Posted June 11, 2011 Report Share Posted June 11, 2011 If you want to focus your IA on the "cost effective" point of view, then you need to be able to obtain lots of quantitative data about the business and the market. I would suggest maybe focusing on the general "most effective" approach, as that way you can analyse both quantitative and qualitative data, which will give you a broader spectrum to analyse concisely. Reply Link to post Share on other sites More sharing options...
DDuino Posted June 11, 2011 Author Report Share Posted June 11, 2011 so if i leave most effective would you say is good wnough to satisfy the total score for the section of marking the research question?thanks Reply Link to post Share on other sites More sharing options...
iBS2012 Posted June 12, 2011 Report Share Posted June 12, 2011 I think that it would not only enable you to satisfy that criteria if phrased correctly, but also in order to score highly on other criteria. 1 Reply Link to post Share on other sites More sharing options...
Ezeh Posted June 12, 2011 Report Share Posted June 12, 2011 Well you need to have a wide array of data, so it would just allow you to analyse the business a bit better I think. I have attached a link to an example IA from the support material that I think is quite similar to the direction that you are taking. I believe that it scored quite highly.Download Example: http://cl.ly/7Xb2 Reply Link to post Share on other sites More sharing options...
DDuino Posted June 12, 2011 Author Report Share Posted June 12, 2011 Well you need to have a wide array of data, so it would just allow you to analyse the business a bit better I think. I have attached a link to an example IA from the support material that I think is quite similar to the direction that you are taking. I believe that it scored quite highly.Download Example: http://cl.ly/7Xb2thanks a lot man indeed...much of help...so how would you re word maybe my question? Reply Link to post Share on other sites More sharing options...
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