Jump to content
Sign in to follow this  

Tips on the following HL research question for IA

Recommended Posts

i have approached a company that is launching a new product range...they told me they are stuck in the promotion...dont know what would be better..

i therefore thought to research

what is the most cost effective promotional mix for company's new product range?

what do you think of that...is it a good research question?how would you change it to make it more forward looking..?

Share this post


Link to post
Share on other sites

If you want to focus your IA on the "cost effective" point of view, then you need to be able to obtain lots of quantitative data about the business and the market. I would suggest maybe focusing on the general "most effective" approach, as that way you can analyse both quantitative and qualitative data, which will give you a broader spectrum to analyse concisely.

Share this post


Link to post
Share on other sites

Well you need to have a wide array of data, so it would just allow you to analyse the business a bit better I think. I have attached a link to an example IA from the support material that I think is quite similar to the direction that you are taking. I believe that it scored quite highly.

Download Example: http://cl.ly/7Xb2

Share this post


Link to post
Share on other sites

Well you need to have a wide array of data, so it would just allow you to analyse the business a bit better I think. I have attached a link to an example IA from the support material that I think is quite similar to the direction that you are taking. I believe that it scored quite highly.

Download Example: http://cl.ly/7Xb2

thanks a lot man indeed...much of help...so how would you re word maybe my question?

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

×
×
  • Create New...