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Core Research Methods for Socio-Cultural level of analysis

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Hi there,

For the syllabus outcome: "Discuss how and why particular research methods are used at the sociocultural level of analysis (for example, participant/naturalistic observation, interviews, case studies)."

The two methods I was going to look at were: experiments and observations with Asch (1951) as the lab experiment and Bandura, Ross and Ross (the bobo doll 1961) for the observation.

However, I'm a bit confused as Bandura is also conducted within a lab, so would this fall under experiment or observation?

Are these appropriate methods to discuss? Would a different study like Tajfel 1971 or Sherif be more relevant?

Thank you!

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Hello,

If you can change the study from Bandura's Bobo Doll experiment to another, you should probably do so, considering that although it is non-participant, it is a laboratory experiment. You should probably change it to a naturalistic observation, quasi experiment, survey... Have you considered Hofstede's Cultural Dimensions to discuss surveys as a research method? I think that would be the best idea.

Good luck with your November exams!

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Bandura Bobo Doll is an experiment. It was conducted in a laboratory, it wasn't an observation. Observation was a method of collecting data, but it was still quantitative, not qualitative.

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