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EE Economics, the local soda market, RQ and theories (?)

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Guest idaks96

So I'm writing my extended essay in Economics, and I've sort of got an idea, but I really could use some help and advise!

The RQ I'm thinking of right now goes in the lines of:

To what extent is price a main determining factor for people choosing Grans, a local Soda brand....

And then I want to add something about "in comparison to Coca Cola"

Because my thought is to analyse their relationship, the main idea being to write about different elasticities (income, cross price etc..)

But my biggest concern is if I should include Macroeconomic theories, with different market structures, or would that be too much?

Any thoughts, ideas or advise? (On how to properly phrase my RQ, what to do next, including Macroeconomics, any other theories i should consider)

Thanks in advance!

Edited by idaks96

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