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Hey guys

 

For my Business extended essay I want to do a failure analysis of a local business that shut down last year focusing specifically on the marketing mix and competition .

I met with one of the managers and he gave me most of the financial data I needed (Monthly Sales data , Profit and Loss Statement ,customer feedback , demographic of location , costing sheet)

 

Some of the tools I'll be using are

 

Boston Matrix

Porters Five Forces

Marketing mix 

 

My research question is currently

What element(s) of the marketing mix went wrong for XYZ LLC in the U.A.E?

 

Would really appreciate any feed back on this. Tips on how to improve and suggestion to add/remove something.

The question doesn't sound right to me and I really want a perfect research question

 

Thanks a ton guys.

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