lifeliver Posted August 5, 2014 Report Share Posted August 5, 2014 Hey guys For my Business extended essay I want to do a failure analysis of a local business that shut down last year focusing specifically on the marketing mix and competition .I met with one of the managers and he gave me most of the financial data I needed (Monthly Sales data , Profit and Loss Statement ,customer feedback , demographic of location , costing sheet) Some of the tools I'll be using are Boston MatrixPorters Five ForcesMarketing mix My research question is currentlyWhat element(s) of the marketing mix went wrong for XYZ LLC in the U.A.E? Would really appreciate any feed back on this. Tips on how to improve and suggestion to add/remove something.The question doesn't sound right to me and I really want a perfect research question Thanks a ton guys. Reply Link to post Share on other sites More sharing options...
lifeliver Posted August 7, 2014 Author Report Share Posted August 7, 2014 Oh and if you have any advice on how i should tackle the question let me know. Thanks a ton Reply Link to post Share on other sites More sharing options...
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