mr_awesome Posted October 12, 2014 Report Share Posted October 12, 2014 Hi All,What is the name of the technique used by ads which use serious cases of diseases for example, to persuade their audiences? Thanks in advance. Reply Link to post Share on other sites More sharing options...
IBProcrastinator Posted October 12, 2014 Report Share Posted October 12, 2014 Pathos perhaps? This is when trying to persuade the audience by emotionally affecting them. Disease cases would be an example. Good luck with your FOA! 1 Reply Link to post Share on other sites More sharing options...
mr_awesome Posted October 12, 2014 Author Report Share Posted October 12, 2014 Thankyou! Reply Link to post Share on other sites More sharing options...
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