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Business & mang. EE help needed - what more analytical tools to use?

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Hi, my question for my EE is


Should Disney acquire company B to increase market share?



and i have currently used a forcefield analysis and a SWOT (and PMI; plus, minus, interesting)

but i don't know what tools to use next.. suggestions please?

Both quantitative and qualitative.



(PS: Company B is not a public limited company. 




Edited by Rpar

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