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CUEGIS concept

Currently, I'm working on a CUEGIS for section C question on Paper two with my classmates.

Actually, I don't even understand the concept and why we are doing this research.

I know it will help me develop deeper and more integrated understanding of business management in a global context, though.


Well, I chose Apple and google and see them in cultural aspects (a textbook from 1.6 Growth and evolution). 


Do you have any ideas how I can research them? 



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