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Business SL IA - Marketing Mix

I have found a recycling company to analyze for my IA, I was planning to talk about how their change in promotional mix could increase their profitability, since they don't invest in promoting their service much. My teacher recently said that I should analyze the change in their "marketing mix" but I have no idea how to go about that.

What business tools could I use? What could I suggest?

Urgent help needed, thank you.

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