How should I approach my business IA relating to expansion?


I'm stuck with my business IA, which is essentially should _____ stay in the country that they currently are in? Or should they expand into another country?

Does this topic work? Should I basically end up comparing the current country they live in to two other countries? 

I'm really confused as to what financial data I should even get from them. I have the majority of their data from this current year, but should I attempt to get data from several years prior? 

I'm planning on conducting a SWOT analysis, a forcefield analysis, and a decision tree, but other than that, I really don't know. 


Any and all input would be really appreciated, as I don't really know 100% what I'm doing at all here. Thanks a billion, guys!

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