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Family Business IA ...

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Hello,
I am doing my Internal Assesment in Business on a Restaurant, which offers breakfast Lunch , Dinner and Catering. Now my Question is How can they attract more customer?
Should i specialise in one area,because my questionaires actually ask about every single product ( Lunch dinner breakfast and Catering) . I know the market well, and have close contact to the owners (my parents). Which theories would u use or recomend?

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guys please check out the sample bm ia's which i have submitted in the ibusurvival files.! it wuld be really helpfull.!! do check them out..!! there are two sample ia's submitted by me. both are from teachers supporting material. they have recieved good marks. so do have a look at them. :D

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hi : )
if you know the market well, cause i don't know what your market is like,
but a suggestion could be, to focus on a market?
for example, if you focus your market on kids, and create sweet breakfast menus or lunch menus which will attract kids.
whilst parents have their meals, kids can enjoy kiddie meals, where pancakes are shaped differently or they can order things a-la-carte, which will satisfy what they want.
HOWEVER, your parents have probably already done this, but if not, then it can be suggested : )

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