Alf Posted November 16, 2008 Report Share Posted November 16, 2008 Hello, I am doing my Internal Assesment in Business on a Restaurant, which offers breakfast Lunch , Dinner and Catering. Now my Question is How can they attract more customer? Should i specialise in one area,because my questionaires actually ask about every single product ( Lunch dinner breakfast and Catering) . I know the market well, and have close contact to the owners (my parents). Which theories would u use or recomend? Reply Link to post Share on other sites More sharing options...
Ivan91 Posted November 21, 2008 Report Share Posted November 21, 2008 Well I am assuming since you are focusing on product you could look into the marketing aspect and use tools such as swot and product portfolio analysis. Reply Link to post Share on other sites More sharing options...
9d9 Posted April 3, 2010 Report Share Posted April 3, 2010 guys please check out the sample bm ia's which i have submitted in the ibusurvival files.! it wuld be really helpfull.!! do check them out..!! there are two sample ia's submitted by me. both are from teachers supporting material. they have recieved good marks. so do have a look at them. Reply Link to post Share on other sites More sharing options...
younghyun Posted April 30, 2010 Report Share Posted April 30, 2010 hi : ) if you know the market well, cause i don't know what your market is like, but a suggestion could be, to focus on a market? for example, if you focus your market on kids, and create sweet breakfast menus or lunch menus which will attract kids. whilst parents have their meals, kids can enjoy kiddie meals, where pancakes are shaped differently or they can order things a-la-carte, which will satisfy what they want. HOWEVER, your parents have probably already done this, but if not, then it can be suggested : ) Reply Link to post Share on other sites More sharing options...
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