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EE in Business Management- need help with applying business tools

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The first draft of my EE is due in 4 days and I have come to a complete stand-still. My RQ is:  To what extent and how has the increased awareness of climate change among consumers had an impact on the strategies of the aviation industry?

I have a general plan with what I want to find out and how I intend my essay to be. However, I'm finding it difficult to apply specific business tools to it. I was thinking about comparing stakeholder maps from 1995 and 2016 but I am really struggling to find information about stakeholders and especially in the 1990s. 

Any help would be greatly appreciated! 



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