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What methods could I use for my IA?

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“How should ______ limited utilize new technology within their promotional strategies?”. So far I have decided to use a decision tree and PEST analysis, but I cannot think of any other qualitative or quantitive methods that I could use. I know that's the IB recommends that we use 3 to 4 so I was thinking of using one method from unit 4 and possibly 1 from unit 3. If I could have any recommendations It'd be greatly appreciated. 

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