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Business SL IA Topic Advice - Social Networking Websites

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Hi everyone!

I am about to start writing my Business Internal Assessment (IA) SL commentary. If possible, I would like some advice on the topic I am choosing.

Can social networking websites be used as a successful marketing technique for Metadata Technologies?

Metadata Technologies is an IT company that sells specialised software (called CRM) to other businesses. It's consumers are other companies rather than the local community.

Is the topic I chose allowed, feasible, appropriate etc.?

I would highly appreciate a reply...

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I think the ones I've seen most often title around the business side of B&M, but I think yours is appropriate. Keep in mind I haven't taken the course, but look at the official syllabus. It has all the details.

The guide says

The SL internal assessment is a written commentary. Students need to demonstrate the application of business and management tools, techniques and theories to a real business issue or problem. Students must select a real issue or problem, not a fictional one, and must produce a commentary with a title presented as a question. The commentary must refer directly to a single business organization, but may consider industry-wide issues that impact on that organization.The commentary requires the application of business tools, techniques and theory to a contemporary business issue or problem.

EDIT: You've posted this in the IB Chat subforum, but since you're asking about a B&M IA, you should have started it within the Business and Management, Economics forum.

Edited by sweetnsimple786
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Yup, I think that would be a good topic.. are you going to use E-commerce as a theory? Also, keep in mind that it's best to do a SWOT or a PEST for a theory as well - they're good for thoroughly analysing the business you're investigating. I would recommend a PEST more so than a SWOT for your business, because social networking sites may have some of these implications for the business that are more related to a PEST. We were also told that if we do a SWOT, to make sure that it's done well, because most students do SWOTs.

Hope that helps!

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Yup, I think that would be a good topic.. are you going to use E-commerce as a theory? Also, keep in mind that it's best to do a SWOT or a PEST for a theory as well - they're good for thoroughly analysing the business you're investigating. I would recommend a PEST more so than a SWOT for your business, because social networking sites may have some of these implications for the business that are more related to a PEST. We were also told that if we do a SWOT, to make sure that it's done well, because most students do SWOTs.

Hope that helps!

Thanks a lot for your reply. You have no idea how much I appreciate feedback of any kind.

I just want to ask but do you see any loophole or problem in my question that might make my teacher prevent me from having it?

My initial research question was approved by some crazy teacher but it was a flop so I made this one up... I haven't got it approved yet and I will be completing the first draft in a few weeks' time so I am scared that when I return back to school after the summer holidays, the teacher might refuse it.

I would actually love to use e-commerce but the problem is that the company I am researching sells products to other companies... and they are rather deals that take long periods of time so you can't really order the software online and pay by credit card. I will follow your suggestion on carrying out a PEST analysis as well as a SWOT...

One more thing... THANK YOU. :P

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guys please check out the sample bm ia's which i have submitted in the ibusurvival files.! it wuld be really helpfull.!! do check them out..!!

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